The Quickest Way To Waste Your Ad Budget (And What To Do Instead)

Spending money on ads without knowing if that money is coming back can be scarier than a prostate exam from Edward Scissorhands. 

So let’s fix that and start with the biggest reason for why ads fail:

Stop Spraying Your Message Over Anyone And Everyone

Before anyone shells out their hard-earned dough, you need to make them sit up and pay attention. The cold, hard truth is, most businesses are as boring as watching grass grow.

But here's the thing: even if what you're selling is the most boring thing in the world, the RIGHT customer will be ALL over that like a raccoon jumping in a garbage can.

The key is to figure out who these people are and letting them know this is for you.

Forget Everyone Else, Focus On Your Ideal Buyer

Don't play the numbers game and hope you'll stumble across a few decent prospects. Get surgical. Meticulous. Precise. Really think about it and figure out EXACTLY who your perfect customer is.

What keeps them awake? What secret desires do they have? Once you know what drives them, you can craft an offer that'll have them whipping out their wallets faster than they can say "TAKE MY MONEY!"

Make Dull Products Riveting

I know what you're thinking: "But my product is different! Nothing else is this boring. How am I supposed to spice that up?"

You have to find the angle that'll make your ideal customer's raise their hand. Highlight the hidden benefits, tap into their emotions, and make them feel like life as they know it is over without your product.

When you are laser-focused on your ideal buyer, you don't need to carpet-bomb the entire internet with your ads. Just get your message in front of the right people, the people who will buy, without blowing your whole budget showing it to people who would never buy anyway.

So quit the spray-and-pray marketing and start speaking to the customers who are just waiting to throw cash at you. Trust me, your ROI will thank you.